Our Mission & Vission

At Super Kirana, our mission is to revolutionize the grocery retail industry by providing high-quality, affordable, and easily accessible products to our customers. We strive to empower local businesses, enhance customer convenience, and embrace innovation in retail, ensuring a seamless shopping experience both online and offline.

Our vision is to become the most trusted and customer-centric grocery brand, bridging the gap between traditional kirana stores and modern retail. We aim to leverage technology, superior service, and a vast product range to redefine how communities shop, ensuring affordability, efficiency, and sustainability in every transaction.

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Modernize kirana stores with technology.

Enhance customer shopping experiences.

Build a sustainable retail ecosystem.

Drive innovation for small businesses.

Step Into the Future with Superkirana

Aapka Vyapar, Hamari Jimmedaari

Superkirana I s modernizing the traditional Kirana stores by providing access to better infrastructure, technology, branding, and ongoing business development. W e help you compete with large retailers while maintaining your local customer base. Superkirana is a franchise network aimed at transforming and empowering local Kirana stores with technology and improved business models to ensure higher profitability and smoother operations.

Largest Network of Stores

Business model is designed to deliver a high ROI.

Modern Spacious Interior

Affordable rates offering great value without compromising on quality or service.

Budget Friendly Models

Special deals and offers that bring great savings and exclusive benefits.

Logistics Management

Maximize earnings with optimal pricing and efficient cost management.

Supply Chain & Warehousing

Quick and easy installation process, ensuring you’re ready to go in no time.

Wide Range of Brands

Quick and easy installation process, ensuring you’re ready to go in no time.

Our Founders

Our customers are at the core of what we do. We are proud to enrich lives through our well-loved brands across retail, logistics, hospitality, and leisure.

Mr. Anant Jha

Managing Director

Mr. Manohar Jha

CEO

Why SuperKirana Stands Out

With SuperKirana at the helm, we’re turning traditional Kirana stores into tech-enabled fintech powerhouses that are profitable and prepped for future ready superkirana.

Industry-Wide Impact

We have crafted a clear roadmap aimed at benefiting India’s 13 million Kirana stores.

Scalability Focused

Our strategy is rooted in expanding from 100 hubs initially to an impressive network of 500 Franchisee retail hubs under superkirana models inter connected with our community empowerment model.

Financial Backbone

We prioritize technology adoption alongside financial empowerment through Fintech automation.

Sustainability with Community Focus

Our model emphasizes collaborative transformation within the retail sector through community building.

MR. MANOHAR JHA

CEO

Benefits of being a Franchise Partner

Joining the SuperKirana network comes with a host of benefits designed to ensure the success of your store.

  • High Return on Investment
  • Franchise Support & Training
  • Multiple Revenue Streams
  • Inventory Management
  • Bulk Purchasing Power
  • Supply Chain Management
  • Comprehensive Training
  • Marketing & Promotions
30 Days

STORE OPENING GUARANTEE

How Superkirana Works

SuperKirana operates on a franchise model, where store owners partner with us to up-grade their existing Kirana stores. The process involves a comprehensive assessment of the store’s current condition, followed by a tailored upgrade plan that includes every- thing from infrastructure improvements to technology integration.

Initial Consultation

Store evaluation shows potential for 25% growth within the first year based on neighbourhood demographics.

Store Transformation

Investment: 75 Lakhs for branding, layout optimisation, and technology upgrades.

Technology & Training

Training for staff ensures operational efficiency and better customer service, leading to a 20% reduction in customer complaints

Launch & Marketing

An aggressive local marketing campaign leads to a 10% jump in foot traffic and online visibility.

Ongoing Support

Monthly performance evaluations and business optimisation reviews ensure continuous growth.

Marketing & Branding Impact

SuperKirana provides its franchisees with professional branding and marketing support. This includes everything from store signage and promotional materials to digital marketing campaigns. The unified branding across all SuperKirana stores helps build brand recognition and customer loyalty.

In addition to national marketing campaigns, SuperKirana also supports localized marketing efforts, helping stores connect with their community through targeted promotions a n d events.

In addition to national marketing campaigns, SuperKirana also supports localized marketing efforts, helping stores connect with their community through targeted promotions a n d events.

Build Strong Brand Awareness
Generate Customer Leads
Drive Online Traffic
Establish Customer Loyalty

Begin Your Transformation

Here I s a step-by-step guide of what the Superkirana team does after you register with a token amount, up until your store’s grand opening

Step 1

Registration and Token Amount Payment

Step 2

Store Location Assessment & Site Visit

Step 3

Store Branding and layout design

Step 4

Credit Onboarding and Financial Arrangements

Step 5

Store Renovation and Setup

Step 6

Pre-Launch Marketing Campaign

Step 7

Find Inspection and Approval

Step 8

Grand Opening Day

Our Purpose & Values

Creating exceptional value for all the lives we touch

At SuperKirana we promise to L.E.A.D. with integrity in everything we do.

Integrity

We lead with integrity

Listen

We listen to understand

Empower

We empower to succeed

Adapt

We constantly adapt to stay ahead

Deliver

We deliver our best always

What Customers Are Saying

Here’s how you can become a part of our successful community.

Our Blogs

Lead Generation

Why Lead Generation is Key for Business Growth?

Store Value

Why Lead Generation is Key for Business Growth?

Superkirana franchise

Why Lead Generation is Key for Business Growth?

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