A'Shreyas Mart Manorah, Punpun, Patna
An existing 1980s-era kirana on a high-visibility corner plot in Manorah, Punpun — surveyed as a turnkey FOCO conversion into a full SuperKirana format store.
Manorah, Punpun
Patna, Bihar — 10 km south of Patna centre
116,000+ residents
~18,000 households in extended catchment
1,000 sq ft
FOCO conversion of an existing kirana shell
₹29.5 Lakhs
Total project deployment
1% → Revenue Share
Fixed yield, scaling to performance payouts
A trusted corner shop, ready to convert
A'Shreyas Mart occupies a high-visibility corner plot on a two-lane thoroughfare in Manorah, Punpun — a satellite town just 10 km south of Patna centre with 116,000+ residents and almost zero organized retail competition nearby.
The site currently trades as a 1980s-era kirana — dim fluorescent lighting, minimal branding, sparse metal racks, no CCTV and an unorganized billing counter. The street visibility is already strong; what's missing is the infrastructure to capture organized retail spend.
This is a turnkey FOCO conversion, not a new build: the existing shell, footfall and street presence carry over, while SuperKirana rebuilds the storefront, layout, systems and operations around them.
The Punpun catchment opportunity
116,000+ residents, 91% unorganized grocery spend, and zero modern supermarkets within 10+ km — a wide-open, need-based daily-essentials market.
~4,000 Households
Immediate catchment around A'Shreyas Mart — high-frequency, repeat walk-in demand.
Immediate catchment~18,000 Households
Extended neighbourhood across the Punpun satellite town — 116,000+ residents in total.
Extended neighbourhood91% Unorganized
Of local grocery sales remain unorganized; the nearest hypermarkets are 10+ km away.
Market gapUpgrading to institutional retail standards
Every function of the shop is rebuilt — not just the shelves.
| Function | 1980s Kirana | SuperKirana FOCO |
|---|---|---|
| Procurement | Fragmented, localized buying | Centralized bulk supply chain (HUL, ITC, Nestlé direct) |
| Customer Journey | Cluttered, counter-service bottleneck | Self-service discovery loop, 3-aisle dedicated zoning |
| Operations | Owner-dependent, highly manual | Professionally staffed (Manager + 2 Assistants) & strict SOP-driven |
| Technology Stack | Cash drawer and memory | Cloud ERP, POS, barcode billing, automated re-ordering |
| Visibility | Dim fluorescent lighting, plain shutters | 24×7 backlit LED signage, toughened glass storefront |
| Inventory | Unorganized, limited SKU capacity | 800–1,000 curated SKUs, centralized FIFO, 10–12 annual turns |
Commanding the street view
The existing high-visibility corner plot is rebuilt into a brilliant, unmistakably-branded facade.
Signage
6–8 ft × 2.5–3 ft ACP-aluminum signboard with translucent acrylic backlit letters.
Lighting
Exterior spot lighting ensures the brand is identifiable 24/7, day or night.
Facade
Commercial-grade black & yellow ACP cladding replacing the old brick and shutter front.
Frontage
Full-height, double-door toughened safety glass panels maximizing light and street visibility.
Optimized interior planogram
A 1,000 sq ft layout engineered so up to 80% of items stay in direct customer sightlines at all times.
High-Frequency Staples
Branded loose bins and large packs positioned on endcaps for fast repeat purchases.
Zone 1Core Grocery / FMCG
Center gondolas with ~600 SKU capacity for packaged foods and snacks.
Zone 2Perishables & Cold Chain
3–4 glass-door chillers for dairy, frozen goods and fresh produce crates.
Zone 3Engineered discovery loop
The layout routes every customer past the high-margin zones before reaching the centralized billing station — designed for discovery, not just transaction.
Total project deployment: ₹29.5 Lakhs
Over 60% of deployed capital goes directly into liquid inventory and operational runway — severely reducing downside risk and ensuring business continuity.
Fixed Infrastructure Capital
- Store Infrastructure Deployment — ₹7.0L
- Franchise & Brand Integration — ₹1.5L
- Technology Stack Deployment — ₹1.0L
Rotational Working Capital
- Opening Inventory Deployment — ₹12.0L
- Operational Stabilization Reserve — ₹8.0L
The 3-phase return staircase
Structured returns that balance protection, growth and alignment — fixed downside protection in year one, scaling into uncapped revenue participation.
Month 0–3
Store activation, primary customer acquisition and inventory stabilization. No yield distribution — capital preservation focus.
Stabilization windowMonth 4–12
Fixed yield on deployed infrastructure capital: ~1% monthly, or ₹9,500/month on ₹9.5L fixed capital.
Fixed yield participationMonth 12+
Fixed yield plus a performance-linked revenue share — baseline + 2–4% of total monthly store sales.
Performance participation| Monthly Store Sales | Fixed Yield + Performance Share | Combined Monthly Yield |
|---|---|---|
| ₹10,00,000 (2% tier) | ₹9,500 fixed + ₹20,000 performance | ₹29,500 |
| ₹20,00,000 (3% tier) | ₹9,500 fixed + ₹60,000 performance | ₹69,500 |
| ₹25,00,000+ (4% tier) | ₹9,500 fixed + ₹1,00,000 performance | ₹1,09,500 |
Operational risk mitigation
| Risk | Impact | Engineered Mitigation |
|---|---|---|
| Cash flow shortfall | Medium | Pre-funded ₹5L six-month operational reserve guarantees runway and early ROI payouts |
| Inventory shrinkage | Medium | End-to-end Cloud POS tracking, multi-camera CCTV and strict FIFO SOPs |
| Supply chain disruption | Low | Centralized management via SuperKirana's multi-vendor network, not local single-source distributors |
| Competitive entry | Low | Deep community integration — hyperlocal delivery, tailored produce, daily-needs convenience — creates an immediate moat against larger, distant hypermarkets |
The 45-day path to launch
A targeted ₹40,000 hyper-local marketing deployment guarantees Day-1 footfall, funded alongside the build-out in four tranches.
Day 1: Finalize BOQ & permits.Tranche 1 — 25% (Sign & Downpayment)
Days 7–25: Exterior fit-out, glass installation, interior painting.Tranche 2 — 50% (Renovation Milestone)
Days 20–35: IT/POS installation, CCTV and inventory delivery.Tranche 3 — 20% (Stock & Systems)
Days 35–45: Staff training, merchandising and test runs.Tranche 4 — 5% (Final Reserve Funding)
Pre-Launch
5,000 localized flyers distributed across Manorah and adjacent villages (Lakhanpur, Suitha).
Opening Week Blitz
Heavy discounts on essentials (Atta/Rice); free branded reusable bags for the first 200 customers.
Media Coverage
Local Cable TV / FM Radio spots plus high-visibility village entrance banners.
Sustained Engagement
Days 14–30: weekend product demos and tastings, plus targeted WhatsApp/SMS coupon blasts.
Walk through A'Shreyas Mart
See the planned layout — branded storefront, aisles, cold chain and billing counter — before a single rupee is spent on fit-out.
Discuss this site ↗A'Shreyas Mart 3D design
Convert local trust into organized retail efficiency
A capped ₹24L investment with 1% downside protection, transitioning to uncapped revenue-share participation and zero day-to-day management burden.
Review and execute the FOCO Franchise Agreement.
Transfer Tranche 1 (25%) to initiate site design and permits.
Attend the kickoff meeting with the SuperKirana project management team.
Day 1: site work begins. First ROI payout is issued at the end of Operating Month 1.
Questions about A'Shreyas Mart, Patna
Why is this a "conversion" survey rather than a new-site survey?
Unlike a greenfield survey, A'Shreyas Mart converts an existing, trading kirana on a high-visibility corner plot in Manorah into the full SuperKirana FOCO format — reusing the location's footfall and street presence while rebuilding the storefront, layout, systems and operations around it.
How much capital does this project need?
₹29.5 Lakhs total deployment: ₹9.5L in fixed infrastructure capital (store build, brand integration, technology) and ₹20L in rotational working capital (opening inventory plus a six-month operational reserve).
What returns can an investor expect?
Months 1–12 carry a ~1% monthly fixed yield (₹9,500/month) on the fixed capital as downside protection. From Month 13, that shifts to a performance-linked revenue share of 2–4% of monthly sales — for example ₹29,500–₹1,09,500/month combined at ₹10L–₹25L+ in monthly sales.
Who runs the store day to day?
SuperKirana provides the full operating system — cloud POS, centralized supply chain, staff hiring and training, category management and local marketing — while the investor holds passive ownership with zero day-to-day management burden.
What's the path to opening?
A 45-day build-out: BOQ & permits (Day 1) → exterior fit-out and interior painting (Days 7–25) → IT/POS/CCTV/inventory (Days 20–35) → staff training and test runs (Days 35–45) → ribbon cutting (Day 45+) — funded across four tranches of 25%, 50%, 20% and 5%.
Open a SuperKirana near Patna
Talk to our franchise team or apply directly — we'll plan a free location survey.